Digital Marketing

L2M on YouTube Red


As social media manager for L2M, a girl band starring in the YouTube Red series HyperLinked, I was responsible for developing and executing strategic digital marketing campaigns.

I acted as liaison between YouTube Red, Disney, LEGO, and Warner Music in ensuring that all stakeholder objectives were met. I collaborated closely with our team, and delegated and oversaw assignments.

I worked directly with YouTube Red, the network’s talent, and influencers to create original concepts and content for various digital platforms, such as Instagram, Facebook, Snapchat, YouTube, and Musical.ly.

Project Info
Client

M2Film & YouTube Red

Date

2016-2017

Role

Social Media Manager

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